New production record for Lamborghini

New production record for Lamborghini

Three years after it was introduced to the international marketplace, the Lamborghini Urus Super SUV has surpassed the 15,000 unit production mark. This officially establishes the URUS as the model with the highest volume yet in Lamborghini's history. The actual Urus with the 15,000 serial number is slated to be shipped to a British dealer for purchase by some lucky new owner.

Automobili Lamborghini couldn't be more pleased. The Urus was an unusual model for Lamborghini to design and build to begin with. The concept is easily understood -a merging of the capabilities of a supercar with the convenience of a SUV- but its total sales potential wasn't accurately known. Today, however, the potential has greatly surpassed expectations and the URUS has become the best-selling Lamborghini model of all time.

Can you tell me more about the Urus?

The Urus is an SUV but with the genuine underpinnings of a supercar.  Sound impossible? Consider the engine.

The Urus has a 4-liter twin-turbo V8 engine, delivering 650 HP at 6000 rpm. With 162.7 HP/liter, it boasts one of the highest specific power ratings in its class, as well as the best power-to-weight ratio. What's more, with acceleration of 0-60 mph in 3.6 seconds, it achieves a top speed of 190 MPH, making it the fastest Super SUV on the market. And, as the company likes to boast, the world's fastest car on ice. More on this below.

In 2018, the model's first year of production, the Urus raised Lamborghini's total sales to a record 5,750 units - a 51 per cent year-on-year growth. In just one year, the Urus now represents a third of all new Lamborghinis sold.

Is this Lamborghini the first SUV for the company?

Funny you should ask. Technically, Lamborghini will no doubt point to an earlier "SUV", the LM002 of the late 1980s, as evidence of its legitimacy in the extreme SUV segment. However, more well-read enthusiasts will also point out that the LM002 was originally intended as a military vehicle, with no plans for any civilian versions.

What is the story about the fastest car on ice?

Well, the Urus is also the fastest car on ice. The Urus set the speed record on the ice of Lake Baikal in Russia in March 2021, during the Days of Speed competition. With a top speed of 298 km/h and an average speed from a standing start of 114 km/h over 1000 meters, it demonstrated terrific performance and exceptional handling in spite of the reduced traction due to, well, icy conditions.

Your source for Lamborghini in Southern Florida is Lamborghini of Broward!

At Warren Henry's Lamborghini Broward, your dreams of owning a Lamborghini model can come true. We usually have on-site many new models including the Urus. 

In addition, if we don't have the model you desire in stock, we can order what you are looking for. Come visit us and experience the incredible world of Lamborghini supercars today.

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